Successful men struggling to balance it all…
Build An Unshakeable Mind Supercharge Your Health
And Reclaim Your Life!
Welcome to The Blueprint
Your Path To Becoming The Resilient, Present And Confident Man You're Meant To Be
Life Changing Results Within Just 8 Weeks
The Closest Thing To A “Shortcut”
The Blueprint enables overwhelmed and overweight men to rapidly identify the root causes of their problems, eliminate self-sabotage, and strike a healthy, fulfilling balance between work, health, family and relationships, in just 8 weeks.

Without extreme diets, endless exercise, or retreating into a cave.

We achieve this by taking men through a proven, stress-tested, battle-hardened group coaching programme that works towards incremental daily and weekly goals, laying the foundations for solid all-round performance, dynamic enough for the modern world.

Along with the expert coaching, high-level accountability, and regular tracking; transformation steadily takes place, the rut is finally broken and they become the man they were destined to be.
There’s a Reason Why Many Hard-Working Successful Men DON’T Have It All…
On paper, they're the epitome of success: bought the big house, got the nice cars, married with kids, and a booming career. But there's a glaring mismatch.

While their careers soar, their health, mindset, and physique have been plummeting. Overwhelmed at work, stressed to the max at home, guilty for not being present, and that belly? It's hard to ignore.

It's a stark contrast: the overweight sweaty boss, irritable and reactive, versus the sharp, calm industry titan they aspire to be.  

Somewhere, somehow, something has gone wrong.

We speak to successful men all the time, who report:
  • Feeling trapped in a stagnant life of complacency, uninspired and unmotivated to do anything about it…
  • Waking up each morning feeling exhausted, checking their emails before they’ve got out of bed, snapping at their wife before they’ve left the bedroom…
  • ​Dreading the day before it’s even started, then staying up late with alcohol and doom scrolling to “destress”, only to then repeat in the morning…
  • ​Watching the weight gain, no longer being able to just “burn it off”, and having to up-size their shirts and trousers…
  • ​Their kids always joking about “Daddy’s big belly”, while their wife makes comments about their dadbod and moobs...
  • ​Carrying added stress and overwhelming feelings of guilt and shame for not being present for their kids, unable to recall the last time they were truly there for them…
  • ​Falling behind at work and procrastinating, hiding behind excuses of “projects” and “meetings” while deep down they know they’re not performing anywhere near as well as they should be…
  • ​Each day blending into the next, defined by a toxic mix of constant mental overload and juggling endless responsibilities, with no end or solution in sight…
There’s a Reason Why Many Hard-Working Successful Men DON’T Have It All…
On paper, they're the epitome of success: bought the big house, got the nice cars, married with kids, and a booming career. But there's a glaring mismatch.

While their careers soar, their health, mindset, and physique have been plummeting. Overwhelmed at work, stressed to the max at home, and that belly? It's hard to ignore.

It's a stark contrast: the overweight sweaty boss, struggling up the stairs, versus the sharp, industry titan they aspire to be. 

Somewhere, somehow, something has gone wrong.

We speak to successful men all the time, who report:
  • Feeling trapped in a stagnant life of complacency, uninspired and unmotivated to do anything about it…
  • Waking up each morning feeling exhausted, checking their emails before they’ve gotten out of bed, snapping at their wife before they’ve left the bedroom…
  • ​Dreading the day before it’s even started, then staying up late using alcohol and doom scrolling at night to “destress”, only to then repeat in the morning…
  • ​Watching the weight gain, no longer being able to just “burn it off”, and having to up-size their shirts and trousers…
  • ​Their kids always joking about “Daddy’s big belly”, while their wife makes comments about their dadbod and moobs...
  • ​Too distracted with their problems to realise their partner has lost interest in them, both living an unfulfilled, non-existant sex life… 
  • ​Carrying added stress and soul crushing feelings of guilt and shame for not being present for their kids, unable to recall the last time they were truly there for them…
  • ​Falling behind at work and procrastinating, hiding behind excuses of “projects” and “meetings” while deep down they know they’re not performing anywhere near as they should be…
  • ​Each day blending into the next, defined by a toxic mix of constant mental overload and juggling endless responsibilities, with no end or solution in sight…
The Blueprint Is Your Roadmap To Escape The Rut
We take these overwhelmed and overweight “Common Men” and make them “Uncommon” - to the point they’re unrecognisable and firing on all cylinders.

The “Common” Man

  • Knows there's an issue, but stays silent
  • Drained by endless daily tasks
  • Snaps at everyone around him, never present in any moment with anyone
  • ​Stress eats, drinks, doom scrolls, sleep deprived, clothes feel tight
  • ​Turns to YouTube and Google for quick-fixes
  • ​Tells himself “Next week it’ll calm down..” knowing it never will

The “Uncommon” Man

  • Acknowledges he needs support - joins The Blueprint
  • Works through his 8-week plan, with daily and weekly goals and regular accountability
  • Enjoys progress and “feels” it increasing every week
  • ​Calm outlook, fulfilled family life, top performer at work, and no one knows HOW he did it!
Proven To Work.
Time & Time Again.

Finding Control Amidst Chaos:
Mark Davis's Journey to Balance and Focus

Life Before The Blueprint

- Mark Davis, a 47-year-old father and owner of a creative agency, felt his life was spiralling out of control, juggling various responsibilities and neglecting his relationships

- His business was underperforming, and he felt overwhelmed, unable to envision a path forward

- Despite thinking he was “healthy”, Mark realised he was merely sweeping his issues under the rug

Life During The Blueprint

- Mark lost seven kilos in just 12 weeks, a significant milestone for him.

- He discovered a newfound focus and sharpness, attributing it to a productive morning routine filled with fitness activities

- Initially sceptical of journaling, which he thought was "mumbo jumbo," Mark found it to be a lifesaver during stressful times. He appreciated the Blueprint's down-to-earth and non-intimidating approach

Life After The Blueprint

- Mark now enjoys a balanced life, filled with sharpness and a toolkit to navigate life's challenges

- Others, including clients, notice a different, more positive aura about him

- He values the tools he's gained, such as journaling, and sees them as making a real difference in his life. Mark is now eager to start his day earlier and feels more in control of his life

Lockdown Lethargy to Lifelong Vitality:
Tony Brown's Transformation Journey

Life Before The Blueprint

- Tony Brown, Head of Compliance at a Fintech company, found himself struggling emotionally and physically after the lockdown

- Known for his sociable nature, being confined at home led him to excessive drinking and weight gain, leaving him feeling drained and overweight

- Despite having initial plans to engage in activities like reading, walking, and running, he felt the urgent need for a change

Life During The Blueprint

- Tony experienced a transformative shift, feeling as if he had more hours in the day. - He woke up earlier feeling rested and sharp

- He became more structured in his work, planned ahead, and even improved his relationship with his wife. The Blueprint left him feeling energised and ready to tackle challenges

- He particularly appreciated the support from the group, which contributed to his overall sense of well-being

Life After The Blueprint

- Tony's life now is characterised by energy, structure, and a renewed sense of happiness

- He feels more aligned with how people perceive him, shedding the fragility he felt beneath the surface

- His job satisfaction has increased, his confidence is higher, and his relationship with his wife has deepened. Tony emphasises that taking the brave step to seek help was a turning point for him.

From Overdrive to Balance:
Kevin Lockhart's New Path

Life Before The Blueprint

- Kevin, the CEO of a managed IT provider, described himself as a self-proclaimed workaholic, heading towards a "train wreck"

- During the second lockdown, he indulged in unhealthy eating and drinking habits, leading to rapid weight gain and a poor mental state

- He was struggling with grief in the family, a strained relationship with his wife, and missing key moments with his children

Life During The Blueprint

- Kevin lost 8 KG, returning to his 2019 weight, and was finally able to fit into his custom-made suit

- His energy levels improved, and he began to see the shape of a six-pack, shedding away the dadbod

- Mentally, he found more control over his mind, implementing journaling and structure to his day, leading to a better relationship with his wife and a more positive outlook on life

Life After The Blueprint

- Kevin now feels physically on track, with increased energy and compliments from others on his appearance

- He has a more holistic view of his life outside of his business, leading to open and honest conversations and a greater sense of purpose

- He continues to use journaling as a tool for mental focus and encourages others to invest in themselves, emphasising that they have nothing to lose

Mindset Mastery and Family Focus:
Dave Katz's Breakthrough

Life Before The Blueprint

- Dave, who has worked in digital marketing for over 20 years, was uncomfortable with his appearance but had deeper concerns about his mindset and focus

- He felt he was working hard but not achieving what he wanted, getting led into reactive situations, and not applying himself as well as he could

- He also felt he wasn't giving his family his best, particularly in modelling healthy behaviour for his children

Life During The Blueprint

- Dave's experience led to significant changes in his work habits, allowing him to tick off his to-do list every day and spend less time reacting to incoming tasks

- He lost nearly 7 KG, though weight loss was not his primary goal or main focus. He also began to meditate, helping him to lower his heart rate and manage his mood swings

- Dave's son began modelling his healthier behaviour, such as taking up boxing and walking to school, reflecting the positive impact on his family

Life After The Blueprint

- Dave's life has now shifted towards more intentional living, focusing on core values and minimising distractions

- He switched from being a night owl to setting his alarm earlier, spending more time on activities that help him

- Dave believes the Blueprint it's worth any amount of investment for the positive changes it has brought to his life

The Blueprint: You 2.0
Uniquely balanced, the “Uncommon Man” holistically embraces every aspect of his life:
  • Body - The uncommon man honours his physical form. He doesn't just work out; he commits to a lifestyle and invests in a healthy future. Every drop of sweat, every disciplined choice, is a promise to his future self.
  • Family - With his family, he’s both an anchor and a breath of fresh air. Grounded in his responsibilities, he ensures stability and security in a loving, peaceful way. The perfect role model for his children.
  • ​Business - In the realm of work and business, he isn't just another cog in the machine. The Uncommon Man leads with intent, channelling his energy to, not only achieve the best, but inspire others.
  • ​Relationships - When it comes to relationships, he’s fully present. He’s the pillar of support and one who can be trusted with anything. The true embodiment of a life partner, in every sense of the word.
  • ​Self - And when he looks in the mirror, he sees a man of value. He doesn’t just “talk the talk”; his actions speak louder than any words. And through discipline and ownership, he stays true to himself and his goals.
The Blueprint crafts a comprehensive being who thrives in all domains of life, not just for the 8 weeks, but for life.
Accept It Now: Things. Will. Go. Wrong.
Life isn’t all unicorns and rainbows.

If you’re asking yourself, "what if things go wrong?, what if I f**k things up?" - then let’s be clear: 

You will.

That's indicative of normal life - unpredictable, manic and always in motion.
And in the unpredictability lies an opportunity... 

An opportunity to learn, grow and redefine yourself. 

The Common Man sees a problem and gets deflated. The Uncommon Man, the one we mould through the Blueprint, sees it as a challenge to be conquered and to learn from

Because it's not about avoiding challenges or hoping they won't appear. We need challenges and friction in life - they provide opportunities to grow. Trying to avoid difficult situations or aiming for a quiet life is not how the Uncommon Man approaches life.

Your transformation won’t be a walk in the park - that's not reality. Rather you will get the tools, strategies, coaching and support to navigate the journey and complete the transformation, using each and every challenge, difficulty or setback as a moment of growth.

In the Blueprint, you WON'T get:
  • Overnight success...
  • ​Shortcuts/hacks/magic pills...
  • ​Results without commitment...
But you WILL get:
  • A robust framework to embrace challenges head-on, using them to grow each and every time one comes your way
  • ​A bullet-proof mindset that's ready for adversity and takes complete ownership of every situation
  • ​A disciplined sense of purpose that propels you forward, no matter what happens
Remember, it's not the absence of problems but your ability to handle them that sets you apart. So when the inevitable roadblocks arise, you won't be left to fall behind - you'll be coached, supported and equipped to adapt and move forward.
You need these bumps in the road, they sculpt and define you as a man. 

They are your fuel to become the leader, father, partner, boss you were born to be.
Accept It Now: Things. Will. Go. Wrong.
Life isn’t all unicorns and rainbows.

If you’re asking yourself, "what if things go wrong?, what if I f**k things up?" - then let’s be clear: 

You will.

That's indicative of normal life - unpredictable, manic and always in motion.

And in the unpredictability lies an opportunity... 

An opportunity to learn, grow and redefine yourself. 

The Common Man sees a problem and gets deflated. The Uncommon Man, the one we mould through the Blueprint, sees it as a challenge to be conquered and to learn from

Because it's not about avoiding challenges or hoping they won't appear. We need challenges and friction in life - they provide opportunities to grow. Trying to avoid difficult situations or aiming for a quiet life is not how the Uncommon Man approaches life.

Your transformation won’t be a walk in the park - that's not reality. Rather you will get the tools, strategies, coaching and support to navigate the journey and complete the transformation, using each and every challenge, difficulty or setback as a moment of growth.

In the Blueprint, you WON'T get:
  • Overnight success...
  • ​Shortcuts/hacks/magic pills...
  • ​Results without commitment...
But you WILL get:
  • A robust framework to embrace challenges head-on, using them to grow each and every time one comes your way
  • ​A bullet-proof mindset that's ready for adversity and takes complete ownership of every situation
  • ​A disciplined sense of purpose that propels you forward, no matter what happens
Remember, it's not the absence of problems but your ability to handle them that sets you apart. So when the inevitable roadblocks arise, you won't be left to fall behind - you'll be coached, supported and equipped to adapt and move forward.
You need these bumps in the road, they sculpt and define you as a man. 

They are your fuel to become the leader, father, partner, boss you were born to be.
If You Could Put A Price On Becoming The Man You Dream Of Being, In Just 8 Weeks, What Would It Be?
In reality there is no price tag for such an investment. The money is a formality…

The outcome is priceless. The impact is lifelong.

So, take a deep breath. Understand that embarking on a journey towards change, no matter how daunting, all begins with a single decision. 

Reflect upon your aspirations, the man you envision yourself becoming, the legacy you wish to carve out, and the life you yearn to lead. 

This is not just an investment in yourself. It’s an investment in your family. Your partner. Your children. Your health. Your work. Your future.

This, right now, is ALL in YOUR hands.
The Blueprint: Here’s The Low-Down
The Blueprint is an 8-week group personal development programme designed to foster fundamental shifts in mindset, habits, and behaviours. This change is not only swift but lasts for life.
  • Immediate Action: As soon as you join, we dive deep. No fluff. We begin with small goals and look for quick wins to build you momentum, working our way up as we go.
  • Personalised Daily Plan: Start and end each day with laser focus and tranquillity using our tailored toolkit.
  • ​Structured Goals: We set daily and weekly targets, escalating in ambition, to instil discipline and structure in every facet of your life.
  • ​Accountability: For 8 weeks, we're ensuring you commit and achieve lasting change, which means we pick you up when you fall over and empower you to keep moving and learning.
  • Progress Tracking: Witness your growth. We monitor key metrics to maintain motivation and drive.
  • ​Powerful Live Coaching: Access 8 weekly live Zoom group coaching sessions, where I’ll coach you directly and support you on your journey no matter what happens. 
  • ​Exclusive Content: Enjoy lifetime access to the online training modules, there for you during the 8 weeks and beyond.
Meet Your New Elite Performance Coach
I'm Luke Doran.

Husband, Father & Founder of The One Percent.

From former agency project director to running a successful coaching business, I have been through what I help my clients with.

Father of 3, often spending 10+ hours a day behind a screen, and running a company, I know the pressures that keep men from staying on top of their mental, physical and emotional wellbeing.

Let’s be crystal clear; I am not a 22 year old sitting behind a laptop on a beach in Dubai, shouting at you through Zoom to do a few burpees. Nor am I some guru sitting in a cave stroking my naval and shouting affirmations in the mirror. 

I know the challenges successful men face on a daily basis and it’s my mission to help them become the best version of themselves mentally, physically and emotionally.

That doesn’t stop at how they feel when they look in the mirror; our clients are performing better in work, showing up more lovingly with their partners and being totally present and a great role model for their kids. Ultimately, we help men achieve true work-life balance as the best versions of themselves.

Men Of All Walks Of Life
Smashing Through Limitations & Loving Life
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 How long is the programme?

The initial coaching period where we make the biggest shifts is set out over an 8 week period, this gives you everything to lay the foundations and kickstart your transformation to becoming an Uncommon Man.

 I'm short on time, will it still work?

Yes, this is built specifically for busy men. We know how hard it can be when you’re juggling a high-level career, being a loving partner and raising a family - it’s not easy. That’s why we’ve designed the Blueprint to be easily accessible, with your goals becoming incrementally more challenging as you progress.

 How are you going to get me results?

When you join, we take a big picture look at your life. We then establish the levers we need to pull and habits we need to build to get you results that will last. It all starts with honest self-reflection and a willingness to take ownership of your situation, and from there results will flow.

And don’t worry if you’ve tried things before and haven’t seen success, we do things differently here. We embrace challenges head on, in fact we need them in order to grow. We accept life as it is and enjoy the growth, constantly leaning into it. Put it this way - The Blueprint is like nothing you’ve ever experienced before.

 I've got kids and I’m extremely busy with work, am I suited to The Blueprint?

Absolutely! Luke himself has 3 children, a wife and a company with staff to manage. The Blueprint has been specifically designed to help men thrive, even in the toughest and busiest of situations, so they can be their best for their children, their wife and their team at work. If you wait for the “best time” to start, you’ll never get started. It’s why most men who know they have a problem never get it solved.

 I’ve still got questions, how can I contact you?

You book a private call to discuss any questions or concerns you have by clicking here. Luke and his team will discuss your situation with you and make sure this is a good fit for you.
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